Problem
...Businesses often have an inside sales team that is less
effective and less productive
Marketing teams are not always available to support inside sales due to other non-sales responsibilities and most of the time sales teams are not trained on how to use marketing assets.
Inside sales team efficiency can suffer because they don’t have a well-planned buyer engagement strategy to make it easy for their leads to make the journey from prospect to customer.
79
of marketing leads never convert
Because marketing teams aren’t taking advantage of tools to make their messages more compelling, or to track what stage of the buyer’s journey their prospects are in.
94
of web visitors aren’t ready to buy
This is even more reason businesses need to make sure they are doing everything they can to stay in front of those prospects with a strategy to track continued communication.
Solution
...Flobile creates an omni-channel follow-up strategy
for each stage of the buyer journey
We also determine the most effective channels to reach your target prospects. We create robust messaging frameworks, in partnership with your marketing team if you have one, that will optimize engagement and ensure the effective use of your digital platforms and outreach.
Customized responses and updates via phone, text message, social media
Direct physical mail to nurture your leads
Auditing and discovery of marketing assets and collateral
Data Driven insights – Quantitative and experimental
Customized robust messaging frameworks to optimize engagement and outreach
Customized follow-up message sequences to shorten your sales process cycle
Customized on-brand content with optimized search terms to drive conversions
What can we do for you?
How much business are you losing because you’re not using an effective strategy or sharing the right content with your prospects at the right time?
Let Flobile conduct a no-obligation audit of your marketing assets application to show you how your inside sales team’s productivity, effectiveness, and potential sales opportunities can be improved.
Ready to engage with your prospects with compelling assets and strategy?
You may be interested in
Related Content
Outdated Prospect Data Kills Sales and ROI. Here’s How to Fix It
Traditional lead generation looks like this: A prospect visits a landing page, fills out a lead magnet form, enters the scoring system, and receives follow-up content indefinitely based on the same old prospect data. Sadly, 65% of businesses do not realize that they are making marketing decisions from that outdated and inaccurate data. At any point in time, 25% of the information in a database is incorrect. That is exactly why 30% of all business objectives and 80% of all personalization strategies fail: Marketing and sales teams are relying on bad intel. Email addresses, company names, job roles – these…
How Much Does Bad Prospect Data Really Cost?
Accurate prospect data makes the job of an inside sales team much easier.. When it’s not up-to-date or correct, however, that same data can cost businesses drastically in both time and money. Research shows that sales reps spend roughly 65% of their day on non-revenue generating activities like digging for data, scoring leads, and managing technology. Put another way, those sales reps are only spending 35% of their time actually selling. Now, consider that when sales reps make calls: 30% are non-responsive30% include incorrect information30% involve connecting with the wrong person That means there’s only a 10% chance of connecting…
It’s Not the Market: Business Growth Freezes From Bad Prospect Data
It’s become a trend lately for inside sales teams to blame industry challenges and market fluctuations for poor growth. The harsh reality is that internal strategies are primarily to blame – especially when it comes to prospect data. In this age of a global economy, corporations in developed countries regularly exceed profit growth expectations with trillions of dollars flowing limitlessly across borders. Despite this, many companies still believe the myth that major industry markets are constantly down and totally unsuited for sustainable business development. Successful corporations that consistently exceed sales growth projections s have learned the value of clean, accurate…