Digital Marketing Strategist

Responsibilities and Dutiess

  • Plan and execute B2B digital marketing programs, including email, paid search, organic search, social advertising, re-targeting, and blog content

  • Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel.

  • Design, shape, execute, optimize integrated marketing campaigns.

  • Manage Web and Social media strategy across all digital channels.

  • Focus on incorporating inbound, digital and content marketing strategies to maximize results.

  • Work closely with sales to support lead generation and customer acquisition strategy.

  • Measure and report performance of all digital marketing campaigns and initiatives.

  • Ensure campaigns align with the marketing strategy and overall business objectives.

Qualifications and Skills

  • Bachelor’s degree in Business, Marketing, Communications, Writing, or related field

  • 5+ years of experience working in Marketing

  • Digital mindset with experience in: analytics, digital, design, content creation, and running successful digital campaigns

  • Skilled in inbound marketing techniques and best practices

  • Excellent writing, communication and creative thinking skills

  • Demonstrable experience with SEO/SEM

  • Solid knowledge of web analytics tools like Google Analytics are essential

  • Familiarity with web design and HTML is desired

  • Familiar with tools such as Photoshop, Illustrator, InDesign, PowerPoint and Video production is a plus.

Job Type:



$70,000.00 to $85,000.00 /year


Relevant experience in Digital Marketing: 3 years (Preferred)

Additional Compensation:


Work Location:

Frisco, Texas


Monday to Friday

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