Plan and execute B2B digital marketing programs, including email, paid search, organic search, social advertising, re-targeting, and blog content
Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel.
Design, shape, execute, optimize integrated marketing campaigns.
Manage Web and Social media strategy across all digital channels.
Focus on incorporating inbound, digital and content marketing strategies to maximize results.
Work closely with sales to support lead generation and customer acquisition strategy.
Measure and report performance of all digital marketing campaigns and initiatives.
Ensure campaigns align with the marketing strategy and overall business objectives.
Bachelor’s degree in Business, Marketing, Communications, Writing, or related field
5+ years of experience working in Marketing
Digital mindset with experience in: analytics, digital, design, content creation, and running successful digital campaigns
Skilled in inbound marketing techniques and best practices
Excellent writing, communication and creative thinking skills
Demonstrable experience with SEO/SEM
Solid knowledge of web analytics tools like Google Analytics are essential
Familiarity with web design and HTML is desired
Familiar with tools such as Photoshop, Illustrator, InDesign, PowerPoint and Video production is a plus.
$70,000.00 to $85,000.00 /year
Relevant experience in Digital Marketing: 3 years (Preferred)
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