We evaluate your current CRM data or third party lists and provide you with accurate influencer and decision-maker contact information. We will make the phone calls to verify and collect additional data points before you spend any time making outbound sales calls or spend any money on marketing efforts.
Most companies consider prospect data one of their most valuable assets, and it’s hard to argue that point when prospect data is the bedrock of effective outbound sales and marketing campaigns. Meanwhile, maintaining and cleansing that valuable data typically requires more time and resources than companies can handle in-house. As a result, many companies have never analyzed their prospect data integrity – let alone how bad data affects their actual sales and ROI. If they did, they would probably be shocked to find that outdated or incorrect data is costing them a serious amount of money. Between 30% and 40
The pressure is on for businesses to digitize and automate by 2020. However, even a proper business strategy won’t help without clean prospect data generation. A crisis is brewing and no one is talking about it. 1,160 CEOs stepped down in the first three quarters of 2019 – surpassing the figure for the 2008 recession. The B2B world wasn’t immune and the tech sector witnessed the second-highest number of departures: 154. Of course, each company and CEO have their own problems so it doesn’t help to make sweeping generalizations. However, it’s impossible to ignore the fact that businesses are struggling…
It’s one of the debates that organizations tend to want to avoid. Who, exactly, owns the CRM data? It’s an important question that deserves an answer – after all, poor prospect data quality affects a business’s ability to produce conversions and make sales.