We partner with your inside sales and marketing teams to establish a cohesive email marketing strategy including auto emails, smart sequences, messaging, email media, high-performing landing pages, analytics tracking, and A/B testing. We also monitor hard and soft bounces to keep your email infrastructure healthy and compliant.
Just because a prospect converts into a lead, it doesn’t mean they’re anywhere near completing a purchase. Email nurturing campaigns can help businesses stay at the top of their minds. According to Marketing Sherpa, the average SaaS or software conversion rate is 7% and, to many reading this, that might sound high. For e-commerce, the figure is even lower: 3%. WordStream estimates that the average PPC conversion rate is just over 2%, which probably sounds a lot more reasonable. The fact stands that over 90% of people who provide their email address through a lead magnet form aren’t ready to…
Every marketer cringes after putting their time, effort, and heart into the perfect email campaign only to see the bounce notification appear. According to research from Acquia, 75% of marketers say email is their favorite personalization channel. That is not surprising: Email provides powerful segmentation, automation, and data-driven tools for personalizing every campaign. Unfortunately, a high bounce rate is a symptom of a much larger problem: bad intel. In fact, 65% of companies use inaccurate data to drive their strategies, including email. Yes, high bounces indicate that specific recipients did not receive an email. However, they can also negatively impact…
Email nurturing sounds easy enough. But the actual job of authoring amazing emails that grab attention, get opened, and earn clicks? That’s another story. The average email open rate is less than 15% across all industriesThe average click rate is just 2.5%Only 20-30% of subscribers who open an email will click a link In other words, in an email list with 100 subscribers, only about 15 will open the email. Of those 15, only 5 people will click one of the links – and that’s at maximum. It doesn’t help that the average office worker receives nearly 100 emails every…