Problem
...The growth of online retail is shaping the expectations of B2B prospects who are looking for a similar buying
experience from their vendors.
Unfortunately, most B2B sales and marketing organizations are focused on traditional outbound sales methods that don’t meet the new B2B buyer’s expectations. Right now decision-makers have to do all the heavy lifting of research and are increasingly passing these research tasks to subordinates.
32
of buyers are unsure if they find any value in talking to a salesperson
80
of buyers say the buying experience is just as important as the product
67
of buyers are willing to pay more for a great buying
experience
Solution
...Making the buyer’s journey as easy as possible for decision-makers and “hidden influencers” is imperative to increase conversions.
Flobile’s buyer enablement solution starts from the ground up by developing an enablement opportunity map that captures customer behavior. We do a comprehensive audit of your existing content to find areas for improvement and analyze your buyer behavior to determine how they use your assets to make buying decisions. To enhance the buyer experience we develop custom buyer enablement tools and content such as diagnostic tools, simulators, calculators, benchmarks and more - all together facilitating an easier buying experience for your prospects.
Your organization benefits from
...
Opportunity Map Development
Auditing of Existing Content
Buyer Enablement Content Development
Buyer Enablement Tool Development
Adoption of enablement tools
What can we do for you?
B2B buyer expectations are increasingly being shaped by their B2C online retail experiences. Flobile can audit your existing buyer experience, including marketing assets and buyer behavior. We will design a custom buyer enablement strategy to make sure that you’re delivering an easy-to-consume platform and information without human interaction and with intelligent follow-up sequences.
Ready to enhance your buyer journey with engaging buyer enablement?
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