Background
Flobile utilizes an advanced centralized governance system for a huge repository of data with features to filter information and generate reports with detailed metrics and analytics for decision-making and data-improvement.
Key Challenges
The data was unstructured and spread throughout various sources and marketing activities.
Scattered data
No option for analytics to drive decision-making
Custom reports not available
Slow, unresponsive system
Multiple databases at multiple locations
Our Solution
A new system was built to integrate the disparate sources of available data, and to provide meaningful metrics and analytics from that data in order to make informed decisions.
Integration of various databases
Performance improvement for running queries
Fetching of segmentation data for decision-making analytics
LinkedIn integration to merge contacts with existing data
Algorithmic approach in fetching data based on business rules
Improvement application speed and responsiveness
Technology Involved
Results
Centralized data
Quick reports for decision-making
Easy, customizable reports
Speed improvement
Integration with third-party software and applications
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