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Sales & Marketing Business Process Outsourcing(BPO) is a critical part of a successful company. In today’s rapidly-developing technological world, it’s easier than ever to communicate and work with...

In recent years, as buyers have become more comfortable purchasing and collaborating remotely, inside sales has become one of the most popular sales models. In many ways, the evolution of...

A lot of things tend to change as time marches on, including your marketing goals. That doesn’t mean you have to start over fresh - it means that you’ll have to approach objectives with a renewed...

Communication has a major role to play in any organization. It needs to be flawless and efficient for the smooth running of business operations. It helps circulate necessary information across all the...

Who is an influencer and how do you select one that is apt for your brand? Influencers are social media personality or bloggers with a lot of influence in their vertical. If you have a good influencer by your side, yo...

Marketers know how important it is that their potential and existing customers feel good about their brand. Customers expect a certain level of quality and value from your brand, and a sense of confidence while...

A brand influences every customer interaction encompassing all aspects of a company. From interacting with customers to engaging in activities on social media, the value of a brand goes much deeper tha...

A website is often the customers’ first impression of a brand. It represents a company, sells the company’s products, promotes sales, attracts visitors, generates more business, and helps gain more ROI...

By keeping the preferences of your target audience at the forefront of your marketing strategy you can more effectively stay top-of-mind with your prospects, across all multitudes of available channels. With...

Gone are days where huge billboards and print ads dominated marketing. The new age is all about being digital. It’s the growth driver. If you want to market your brand today, it’s essential that you take your...

For a business, a website is everything. It determines your conversion rate and customer base. It's more like a business card that you hand out to the digital world. To achieve success in the digital marketplace,..

It’s a rule of thumb for marketers to generally gravitate to the channels that are the most effective for them. Interestingly, when it comes to perceptions of ROI among marketers, organic fairs a little better than...

Working from home is the only means of productivity during this pandemic, with scores of employees around the world putting their home offices, kitchen tables, and reading nooks to use. However, most...

The rapidly evolving threat around the COVID-19 virus is impacting investors and business communities around the world. The global and interconnected nature of businesses today poses a serious risk of...

Data has become the core corporate asset that determines the success of a business. Digital transformation is on the rise in every sector and every industry, but the only way to truly succeed in your digital...

With the immense competition within today’s industries, companies are looking for ways to enhance their business profitability. One potential solution is to reach out to call outsourcing services. By...

Who are the prospects that are the ‘right fit’ for your business? Your organization has probably spent a great deal of money and time to try to answer this question. In that effort, you have collected details and...

Anyone with a modicum of management skill knows the importance of managing one’s time. A sales rep’s time, especially, is very expensive but the bitter truth is sales reps spend about 65% of their time just...

It’s one of the debates that organizations tend to want to avoid. Who, exactly, owns the CRM data? It’s an important question that deserves an answer – after all, poor prospect data quality affects a business’s...

Every day, companies across the US are making calls to try to persuade prospects to buy their product or use their service but, in the day and age of caller ID, most of these calls are going unanswered. After all, who...

Most companies consider prospect data one of their most valuable assets, and it’s hard to argue that point when prospect data is the bedrock of effective outbound sales and marketing campaigns. Meanwhile,...

Email nurturing sounds easy enough. But the actual job of authoring amazing emails that grab attention, get opened, and earn clicks? That’s another story. The average email open rate is less than 15%...

Accurate prospect data makes the job of an inside sales team much easier.. When it’s not up-to-date or correct, however, that same data can cost businesses drastically in both time and money. Research shows...

Just because a prospect converts into a lead, it doesn’t mean they’re anywhere near completing a purchase. Email nurturing campaigns can help businesses stay at the top of their minds. According to Marketing...

Every marketer cringes after putting their time, effort, and heart into the perfect email campaign only to see the bounce notification appear. According to research from Acquia, 75% of marketers say email is...

In today’s insight-driven environment, prospect data generation is considered the be-all-end-all for inside sales – but is it a safe idea to pay for it? In e-commerce, many businesses see paid prospect and lead data...

Traditional lead generation looks like this: A prospect visits a landing page, fills out a lead magnet form, enters the scoring system, and receives follow-up content indefinitely based on the same old prospect...

It’s become a trend lately for inside sales teams to blame industry challenges and market fluctuations for poor growth. The harsh reality is that internal strategies are primarily to blame – especially when it...

Understanding the ever-changing dynamics of customer interaction is one of the major challenges facing marketers. 78% of marketers buy data from a third-party source without realizing that one-third of...

Email campaigns give marketers broadest to reach worldwide. It’s estimated that by the end of 2020 over half of the world’s population will have access to email, and 61% of customers prefer being...

With over a million new start-up businesses forming each year, competition between them is fierce, and they all face the challenge of figuring out successful marketing strategies to get them to peak...

The B2B buyers of today are not like they were even just a few years ago. B2B buyers are increasingly becoming influenced by their online B2C buying experiences. They expect personalization, immediate...

Social selling is a method for developing relationships to build up sales pipelines. It’s the art of using social media to research, connect, understand, and nurture sales prospects – a modern way to build a...

According to BetterBounces.net, 31 billion emails bounce each day. In other words, 31 billion emails never reach their intended recipients, and all the hard work put into crafting them goes straight down the...

As leaders in the sales profession, we all want to be one of the high-performers winning business left and right. Unfortunately, even when you’ve done everything to textbook perfection the deal...

Whether you connect with your prospects on the first try or the fifth, the real struggle comes when you have to develop a strategy to follow-up with them and get them to commit. There are so many things that can...

When one of your salespeople has their pitch rejected, it can often be stressful and emotionally difficult for them to handle, especially if they’re not seasoned. The sales professional who is the most confident wil...

Love it or hate it, the fact is that people admire celebrities and want what they have. These days’ celebrities, including social media celebrities from YouTube or Instagram, are selling their “influence” to...

Managing customer and prospect relationships is no simple task. Not only do you have to keep up with ever-changing buyer expectations, but to keep those customers with you for the long term you...

The main benefit of personalization is the ability to serve your customers with a one-to-one, relatable touch. It behooves every organization to try stepping into a customer’s shoes once in a while, to take a...

CRM (Customer Relationship Management) systems are constantly evolving and businesses are making the implementation of CRM systems into their organizations a major priority – for both start-ups and...

Growing a business is no piece of cake. Firstly, you need a viable idea that can successfully live in a niche, be able to define a target demographic, and actually have a product that has the value that you can sell...

When we talk about the difference between sales and marketing it’s important to keep in mind that they also share some similarities. Both are necessary, in one way or the other, for a successful business to...

Personalization generates the positive feelings you want your audience to experience when they think of your brand and helps you guide your customers in every step of their buyer journey...

Identifying the target audience is one of the fundamental steps to business development but do you actually know who your customers are? Can you identify their needs or specific interests? Are you aware of the...

Leads are as good as gold in any business and there is no doubt that lead generation is vital. Many companies invest heavily to generate leads and get details about customers. If your lead generation...

Creating video content isn’t very different from producing an effective blog post. The major difference realistically is that an audience tends to retain 95% of the content from a video while only retaining 10% from...

125 billion emails are sent every day. More than any marketing channel, emails have proven to drive the highest ROI. And to stay on top of the bell curve requires that companies have both a creative and an...

The world is in a constant state of change and sadly prospect data is not immune causing a plague of issues for every business’s sales goals. Normally, 25%-30% of a prospect database goes bad every year...

Organizations have two choices – either run their business in the way it’s been done in the past, or evolve and meet the needs of modern buyers who are increasingly doing most of their research online. One of the...

Cold calling is not dead. Rather, the old strategy that required salespeople to make endless calls every day is dead. It was a common belief that more sales calls equaled more sales closed, which may have...

For many businesses, the concept of buyer enablement is a scary thought because it involves giving up control. The very thought of letting prospects take control of the majority of the sales process is literally...

The pressure is on for businesses to digitize and automate by 2020. However, even a proper business strategy won’t help without clean prospect data generation. A crisis is brewing and no one is talking about it. 1,16...