What are your prospect data blind spots?
Who are the prospects that are the ‘right fit’ for your business? Your organization has probably spent a great deal of money and time to try to answer this question. …
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Who should own the responsibility for data accuracy – sales, marketing, or IT?
It’s one of the debates that organizations tend to want to avoid. Who, exactly, owns the CRM data? It’s an important question that deserves an answer – after all, poor …
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Calls Don’t Get the Job Done Anymore. Why Buyer Enablement Needs to Be Part of Your Sales Strategy.
Every day, companies across the US are making calls to try to persuade prospects to buy their product or use their service but, in the day and age of caller …
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Prospect Data Ages Like Milk – Not Wine. What’s Its Expiration Date?
Most companies consider prospect data one of their most valuable assets, and it’s hard to argue that point when prospect data is the bedrock of effective outbound sales and marketing …
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How to Stay Out of the Spam Folder with Effective Email Nurturing
Email nurturing sounds easy enough. But the actual job of authoring amazing emails that grab attention, get opened, and earn clicks? That’s another story. The average email open rate is less than …
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How Much Does Bad Prospect Data Really Cost?
Accurate prospect data makes the job of an inside sales team much easier.. When it’s not up-to-date or correct, however, that same data can cost businesses drastically in both time …
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Email Nurturing Campaigns: The Salt and Pepper to Every Sales Recipe
Just because a prospect converts into a lead, it doesn’t mean they’re anywhere near completing a purchase. Email nurturing campaigns can help businesses stay at the top of their minds. …
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Fixing Bounced Emails is Critical for Lead Generation. Here’s Why
Every marketer cringes after putting their time, effort, and heart into the perfect email campaign only to see the bounce notification appear. According to research from Acquia, 75% of marketers say …
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Money Can Buy Lots Of Prospect Data – But Will It Deliver Results?
In today’s insight-driven environment, prospect data generation is considered the be-all-end-all for inside sales – but is it a safe idea to pay for it? In e-commerce, many businesses see …
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Outdated Prospect Data Kills Sales and ROI. Here’s How to Fix It
Traditional lead generation looks like this: A prospect visits a landing page, fills out a lead magnet form, enters the scoring system, and receives follow-up content indefinitely based on the …
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