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Tag: Prospect Data Governance

Who should own the responsibility for data accuracy – sales, marketing, or IT?
Prospect Database Cleansing / Prospect Database Governance

Who should own the responsibility for data accuracy – sales, marketing, or IT?

It’s one of the debates that organizations tend to want to avoid. Who, exactly, owns the CRM data? It’s an important question that deserves an answer – after all, poor …

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Prospect Data Ages Like Milk – Not Wine. What’s Its Expiration Date?
Prospect Database Governance

Prospect Data Ages Like Milk – Not Wine. What’s Its Expiration Date?

Most companies consider prospect data one of their most valuable assets, and it’s hard to argue that point when prospect data is the bedrock of effective outbound sales and marketing …

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It’s Not the Market: Business Growth Freezes From Bad Prospect Data
Prospect Database Cleansing

It’s Not the Market: Business Growth Freezes From Bad Prospect Data

It’s become a trend lately for inside sales teams to blame industry challenges and market fluctuations for poor growth. The harsh reality is that internal strategies are primarily to blame …

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Is Your Inside Sales Development ROI at Risk?
Prospect Database Cleansing / Prospect Database Governance

Is Your Inside Sales Development ROI at Risk?

Understanding the ever-changing dynamics of customer interaction is one of the major challenges facing marketers. 78% of marketers buy data from a third-party source without realizing that one-third of that …

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6 Ways to Boost the Confidence of Your Sales Team
Prospect Database Governance

6 Ways to Boost the Confidence of Your Sales Team

When one of your salespeople has their pitch rejected, it can often be stressful and emotionally difficult for them to handle, especially if they’re not seasoned. The sales professional who …

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Top 5 Reasons Your Prospect Data Decays
Insides Sales Prospecting Strategy

Top 5 Reasons Your Prospect Data Decays

The world is in a constant state of change and sadly prospect data is not immune causing a plague of issues for every business’s sales goals. Normally, 25%-30% of a …

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