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Prospect Database Governance

Who should own the responsibility for data accuracy – sales, marketing, or IT?
Prospect Database Cleansing / Prospect Database Governance

Who should own the responsibility for data accuracy – sales, marketing, or IT?

It’s one of the debates that organizations tend to want to avoid. Who, exactly, owns the CRM data? It’s an important question that deserves an answer – after all, poor …

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Prospect Data Ages Like Milk – Not Wine. What’s Its Expiration Date?
Prospect Database Governance

Prospect Data Ages Like Milk – Not Wine. What’s Its Expiration Date?

Most companies consider prospect data one of their most valuable assets, and it’s hard to argue that point when prospect data is the bedrock of effective outbound sales and marketing …

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Fixing Bounced Emails is Critical for Lead Generation. Here’s Why
Prospect Database Governance

Fixing Bounced Emails is Critical for Lead Generation. Here’s Why

Every marketer cringes after putting their time, effort, and heart into the perfect email campaign only to see the bounce notification appear. According to research from Acquia, 75% of marketers say …

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Is Your Inside Sales Development ROI at Risk?
Prospect Database Cleansing / Prospect Database Governance

Is Your Inside Sales Development ROI at Risk?

Understanding the ever-changing dynamics of customer interaction is one of the major challenges facing marketers. 78% of marketers buy data from a third-party source without realizing that one-third of that …

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6 Ways to Boost the Confidence of Your Sales Team
Prospect Database Governance

6 Ways to Boost the Confidence of Your Sales Team

When one of your salespeople has their pitch rejected, it can often be stressful and emotionally difficult for them to handle, especially if they’re not seasoned. The sales professional who …

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5 Ways You Can Evaluate and Prioritize Prospect Data Before Entering It Into Your CRM
Prospect Database Governance

5 Ways You Can Evaluate and Prioritize Prospect Data Before Entering It Into Your CRM

Managing customer and prospect relationships is no simple task. Not only do you have to keep up with ever-changing buyer expectations, but to keep those customers with you for the …

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Are You Taking Advantage of All the Features and Benefits of Your CRM?
Prospect Database Governance

Are You Taking Advantage of All the Features and Benefits of Your CRM?

CRM (Customer Relationship Management) systems are constantly evolving and businesses are making the implementation of CRM systems into their organizations a major priority – for both start-ups and multinational companies. …

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