Prospect Database Governance

When one of your salespeople has their pitch rejected, it can often be stressful and emotionally dif

Managing customer and prospect relationships is no simple task. Not only do you have to keep up with

CRM (Customer Relationship Management) systems are constantly evolving and businesses are making the

It’s one of the debates that organizations tend to want to avoid. Who, exactly, owns the CRM data?

Understanding the ever-changing dynamics of customer interaction is one of the major challenges faci

Most companies consider prospect data one of their most valuable assets, and it’s hard to argue th

Every marketer cringes after putting their time, effort, and heart into the perfect email campaign o