3 Reasons to Implement Email Marketing

1. Engagement.

Many businesses send email campaigns from a “no reply” email address.

As a small business starting to increase a customer base, it makes more sense to use an email address that your prospects can reply to.

Engaging with your audience builds a relationship and increases trust in your brand.

Once you’ve sent emails to those who have expresses interest in your business, give them an opportunity to turn the email into a 2-way street of engagement.

One-on-one communication is the key to building and maintaining a true connection with your customers.

2. Mobility.

Remember when you had to sit down and fire up your computer to read all your emails from the day?

Those days are over.

Emails are received 24 hours a day, nonstop, no matter where you are.

The same is true for your customers.

Data showed that 66% of all Gmail messages are opened on a mobile device. Also, 23% of people that open an email on a mobile device open it again later.

The chances of your prospects seeing your email and opening it are so much higher than ever before.

Why not take advantage of this? Saturate your options and get in front of everyone you can.

3. ROI.

Any business owner wants to see where their money is going and what they are getting in return.

Email marketing provides data and analytics that would satisfy any small business owner. In fact, according to DMA, email marketing has an ROI of 3800%.

Here is a simple calculator you can use to calculate your email marketing ROI. Email marketing allows you to track many KPIs that will paint an accurate picture of how your target responds to your efforts.

Depending on what your overall email marketing goals are, make a list of KPIs to start tracking.

  • Conversion Rate,
  • Clickthrough Rate,
  • List Growth Rate

are a few basic metrics to track.

With so many potential customers (more than 92% of online adults use email) on their mobile devices and in their inboxes, email marketing is a no brainer.

You will not only be seen by people who are already interested in your business, but you’ll be set up perfectly to track ROI and establish a 2-way relationship with your customers.

If you need help getting started with email marketing, contact Flobile.

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Krista Medlock

Author

Krista Medlock

Senior Director of Strategy | Flobile

A visionary who leads with vast brand and customer marketing experience. Highly accomplished in strategic planning, integrated marketing, product/promotional marketing, commercialization, digital marketing, brand development, large-scale events, product development and operations.

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