It’s an inescapable fact there are unfilled niches in every market - some that are glaringly obvious and others that only seem that way after the niche is filled by a savvy entrepreneur. But the fact that only 56% of small businesses make it to their fifth year means it’s also often the case that successfully filling those niches requires more than just a website, a hope, and a prayer.
An entrepreneur in the real estate market had a business idea to serve an unfilled niche but lacked the marketing expertise to bring that idea into reality. As a partner, they were able to use Flobile’s expertise in brand building, content strategy, paid media, SEO and more all to bear in driving the startup website to success.
Flobile handled the development of the site from the ground up, from conception to launch, using their experience in building top-shelf buyer enablement tools to fulfill a need in the market that hadn’t yet been addressed. Flobile became a valuable partner to the entrepreneur and was able to provide him with resources that would have been prohibitively expensive to develop himself.
Flobile provided the expertise and resources for not only custom web and mobile development, but also the development of the backend software to power the site’s buyer enablement tools, which Integrated with email, text message, calendars and more.
From branding to email marketing to paid media and PR, Flobile handled every aspect of the sales and marketing strategy for the launch of the product.
No website would be complete without the content to fill it and the SEO to get it properly showing up in search engine results. With the concept from the entrepreneur in hand, Flobile handled all of the rest.
From conception to launch, Flobile handled the heavy lifting to bring this business idea to reality - utilizing resources in web and mobile development, buyer enablement tool development, sales and marketing strategy, and more. Clients in the area who were looking for representation were able to connect to agents and the agents, in turn, saw 30-40% more revenue, making everyone happy.
Sometimes having a great business idea isn’t enough. There are so many moving parts to building a successful business from the ground up that it can often help to partner with a firm that has expertise in areas that you may not necessarily have the resources or ability to bring to your business yourself. Flobile has a proven track record of supporting businesses with expert knowledge in marketing, content, software development and much more - elevating startup businesses to greater levels of success.
Over time as technology has evolved around the logistics industry, business models have sometimes remained stagnant resulting in sales goals that don’t meet expectations. Business owners in the industry say that their current compliance and lead generation models require a lot of nurturing for successful sales enablement, but that it’s imperative to keep pace with the market.
There are often blind spots in a business’s sales strategy, either from a lack of resources or lack of support and those blind spots can lead to thousands of lost sales per year. This is especially true when the Foodservice industry currently accounts for 51% of the family food dollar - more than double what it was in 1955.
Even with a successful company with a business model that works, it’s still possible to get results that don’t meet expectations. It’s a refrain often heard among business owners and can simply be indicative of a lack of experience or resources in a particular area like marketing or lead generation, or a could be a gap in strategy for things like lead nurturing or buyer enablement.