Current Openings

Digital Marketing Strategist

Responsibilities and Duties

  • Plan and execute B2B digital marketing programs, including email, paid search, organic search, social advertising, re-targeting, and blog content
  • Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel.
  • Design, shape, execute, optimize integrated marketing campaigns.
  • Manage Web and Social media strategy across all digital channels.
  • Focus on incorporating inbound, digital and content marketing strategies to maximize results.
  • Work closely with sales to support lead generation and customer acquisition strategy.
  • Measure and report performance of all digital marketing campaigns and initiatives.
  • Ensure campaigns align with the marketing strategy and overall business objectives.

Qualifications and Skills

  • Bachelor’s degree in Business, Marketing, Communications, Writing, or related field
  • 5+ years of experience working in Marketing
  • Digital mindset with experience in: analytics, digital, design, content creation, and running successful digital campaigns
  • Skilled in inbound marketing techniques and best practices
  • Excellent writing, communication and creative thinking skills
  • Demonstrable experience with SEO/SEM
  • Solid knowledge of web analytics tools like Google Analytics are essential
  • Familiarity with web design and HTML is desired
  • Familiar with tools such as Photoshop, Illustrator, InDesign, PowerPoint and Video production is a plus.

Job Type:

Full-time

Salary:

$70,000.00 to $85,000.00 /year

Experience:

  • Relevant experience in Digital Marketing: 3 years (Preferred)

Additional Compensation:

Commission

Work Location:

Frisco, Texas

Schedule:

Monday to Friday