3 Ways to Engage the Community

Your marketing strategy should not only be about your product. If you learn anything about marketing from Flobile, it needs to be that marketing is the building and maintaining of relationships.

Connecting to your customers creates a bond that goes far beyond the average customer who buys from you once in a while.

There are many ways to engage your community and spread the word about your brand. Every community is different; evaluate yours and determine some new and fresh ideas that would appeal to its members. To get you started, we’ve listed 3 ways to engage your community today.

1. Customer Spotlight.

People love to be noticed and recognized. Your customers have already decided that you are a valuable asset to their lives. Your Customer Spotlight campaign could recognize a customer for community involvement or a simple “Get To Know Our Customers” campaign that offers basic information about someone.

2. Partnerships with Surrounding Businesses.

Each company around you serves as an opportunity for partnership.

Sometimes it takes a bit of creativity to evaluate how to connect your brand with another, but it can be done.

For example, if you own a car wash business, consider partnering with the nearest tune-up shop to offer discounts. One discount could be 25% off a car wash with a receipt from an oil change.

3. Contests.

The basic purpose of a contest is to attract people to your brand.

Contests also provide beneficial data about your customers. Lured by a prize, people are more willing to offer information about their lives, their friends, etc.

Contests also provide free marketing, as people will share with their friends and family if they are hoping to win the prize.

Author

Krista Medlock

Director of Strategy | Flobile

A visionary who leads with vast brand and customer marketing experience. Highly accomplished in strategic planning, integrated marketing, product/promotional marketing, commercialization, digital marketing, brand development, large-scale events, product development and operations.

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